If you plan on calling to place an order, pronouce it any way you want, we'll understand.

But if you want to get the pronounciation dead-on, follow these simple steps:
Sub', in Spanish, is pronounced like the work 'soup,' but with a 'B' at the end.

'Cine,' in Spanish, is pronounced like the word 'Seen,' followed by the sound 'Ay' - like the letter 'A.'

A rough, phonetic translation of SubCine would be:

Soub - Seen - Ay

No matter how you say it,
SubCine means Independent Latino Film and Video.